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To run a competitive and profitable tourist trading business: by offering quality products . . .

To become one of leading travel retail operators in Africa by 2030/31

To supply and provide sales services, in accordance with customers preference . . .

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ETHIOPIAN TOURIST TRADING ENTERPRISE

Our Values

Excellence in Retail Experience

Moving  beyond transactional retail toward experiential shopping that
immerses travelers in culture, story, and surprise.

Cultural
Diplomacy

ETTE elevates Ethiopia’s heritage through every product, partnership, and customer touch point

People-Centered

ETTE invests in people as its most valuable asset—developing staff skills, fostering meaningful
careers, and creating equitable opportunities.

Innovation-Driven

ETTE embraces innovation as a driver of growth and resilience.

Operational Efficiency

ETTE pursues operational excellence by streamlining procurement, inventory, and sales
practices while driving continuous innovation and accountability.

Integrity & Transparency

ETTE practices integrity through transparent procedures, responsible operations, and
adherence to fair competition principles.

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Branches

ETHIOPIAN TOURIST TRADING ENTERPRISE

Our Clients

Diplomatic Community Members

International/continental organizations

Embassies

Toursists

Transit passengers

Governmental and Private organizations

Hotels and Restaurants

Individuals

ETHIOPIAN TOURIST TRADING ENTERPRISE

WE STRIVE FOR EXCELLENT
SERVICE

OUR TEAM MEMBER

Discover trust team and our
experts

ETHIOPIAN TOURIST TRADING ENTERPRISE

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